I don’t wear a lot of makeup on a day-to-day basis, — you can ask my poor coworkers who have to look at my mug everyday 😅😬 — but one product I can’t go without is Alima Pure’s Satin Matte Foundation.
I have been using this foundation for about 4 years (Warm 6 and Warm 7), and I can’t find anything on the green beauty market that comes close to the quality of this product. I have sensitive, combination skin with hyper pigmentation issues, and this foundation weightlessly covers my blemishes without irritating my skin.
The other reason that I have been, and will continue to be, an Alima Pure devotee centers around their decision to offer an inclusive shade range; they have 45 shades. 45!!! You know what that says? Sans fluffy drivel or shiny marketing campaigns, Alima Pure — effectively — shouts from the rooftops that green beauty is for EVERYONE. I can unequivocally say that I thrilled to patronize a company that espouses inclusivity. So if you’re looking for a clean, green brand with an expansive shade range, check out Alima Pure! And guess what? They’re having a 20% sale on their foundations until January 30!
My only feedback would be to see a more inclusive shade range for their other foundation and concealer products. I’m curious to see what they will continue to roll out!
FTC: This is neither a sponsored post, nor have I been gifted any Alima Pure products. Green beauty should be inclusive. I love Alima Pure! They’re having a 20% sale on their foundations right now!